[Web4lib] policy for advertising events on academic library home page?

[Alison Cody]

We do something similar here. Our blog is basically only for library-related
events and announcements. We recently installed a flat-screen TV in our
lobby, which we're using to make announcements about library stuff (new
services, software upgrades, etc) as well as to provide a directory of sorts
as to what room folks should head to if they are here for a class or a
meeting.

We were recently approached by a campus office looking to advertise a majors
fair on the screen, and we ultimately decided that we didn't want to allow
advertisements for non-library events. This is for two reasons - we felt
that advertising events taking place elsewhere on campus might cause
confusion about the location (I saw that advertised at the library, and here
I am for it, but now they're saying it's across campus?). In addition, we
serve two separate colleges and thought that displaying ads for things
taking place at one college or the other might cause additional confusion
among students, (as well as potential political issues).

Hope that helps!
Alison
--
Alison K Cody
Public Relations & Instruction Librarian
Loyola/Notre Dame Library
Baltimore, MD

On Fri, Feb 13, 2009 at 5:39 PM, Chris Bourg <mchris at stanford.edu> wrote:

> We don't have an official policy, but the standard I set for putting an
> event on our blog is that the blog post should somehow connect the event to
> library resources.
> An example is this post about Justice Anthony Kennedy selected as 2009
> Commencement Speaker. <
> https://www.stanford.edu/group/ic/cgi-bin/drupal2/node/589>
> We filled the post with links to items in our collection that are either by
> or about Justice Kennedy.
> It is a great way to advertise the event and to highlight items in our
> collection.
>
> Cheers,
> Chris
>
>
> Douglas Goans wrote:
>
>> Hi.
>> Has anyone working in an academic library developed policies or guidelines
>> for advertising banners or promotional content for your library web site?
>>
>> If so, how did you address non-library related events such as campus
>> events, institutional events or other non-library related announcements?
>>
>> Thanks
>> -Doug
>>
>>
>>
>>
>>
>> Doug Goans
>> Web Development Librarian
>> Georgia State University Library
>> 100 Decatur St.
>> Atlanta. GA 30303
>> Tel: (404) 413 2772 Fax: (404) 651-4315
>>
>>
>>
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>>
>>
>>
>
> --
> Chris Bourg
> Head, Information Center
> Stanford University Libraries and Academic Information Resources
> http://infocenter.stanford.edu
>
>
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