[Web4lib] Midwinter discussion on Google Analytics (MARS Hot Topics)‏

[kcordes at nypl.org]

Has your library used Google Analytics or other web analytics tools to
analyze
patterns of user behavior on your website, and improve services based on
the
data?  If you’ve never used these tools, would you like to learn more about
them from two experts?

If so, please join the RUSA MARS Hot Topics in Electronic Reference
discussion
group for a session on web analytics at ALA Midwinter in Boston.

Analytics and Statistics: Improving Library Services through Google
Analytics
and Other Tools

When: Saturday, Jan. 16
      10:30 a.m. - 12 p.m.
Where:      Fairmont Copley Plaza, St. James Room

Presenters:
Wei Fang, Digital Services Librarian, Rutgers University Law Library -
Newark
Marshall Breeding, Director for Innovative Technologies and Research,
Vanderbilt University Libraries

The presenters will talk about their experiences with Google Analytics,
followed by time for Q&A. For more information, contact Anne Houston at
ahouston at virginia.edu.

*Please excuse cross-postings.