[Web4lib] Brilliant Database Marketing Campaign

[Robert L. Balliot]

Greetings Karen,

When I look at the graphic
<http://www.wyominglibraries.org/images/mudflap-girl-bookmark.jpg> , I do
not see a
"nekkid wench reading a book".  I see a silhouette
<http://en.wikipedia.org/wiki/Silhouette> 
the resembles a person reading a book.

I guess that is part of the brilliance of the
campaign - the graphic triggers an emotional
reaction irrelevant to the message that broadens
the impact of the message. In your case, it
brought out a pirate, in others it might bring
out someone's inner leprechaun <http://en.wikipedia.org/wiki/Leprechaun> . 

*************************************************
Join: http://gotbooks.ning.com/
Robert L. Balliot
1-401-441-5763
Skype: RBalliot
Bristol, Rhode Island
http://oceanstatelibrarian.com/contact.htm
*************************************************

-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of K.G. Schneider
Sent: Wednesday, September 19, 2007 10:15 AM
To: web4lib at webjunction.org
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign

Arrr, me beauties, what says "I love libraries" better than a nekkid
wench reading a book? 

(Sorry, the pirate in me could not resist)

K.G. Schneider
kgs at freerangelibrarian.com
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