[Web4lib] Brilliant Database Marketing Campaign

[Steve Johnston]

Have you seen the newest Wyoming Libraries Marketing Campaign?
 
http://www.wyominglibraries.org/campaign.html
 
They are using a picture of a reading “mudflap girl” to advertise their new statewide ChiltonLibrary.com auto repair manual database.  They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
 
They are also using bumper stickers to reach the traditional crowd:  http://www.wyominglibraries.org/
 
What a great way to reach out to new library users!   
 
Steve Johnston
Wyominglibrarian at hotmail.com
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