[Web4lib] Resources to announce/promote a website?

[Havens,Andy]

Since it's a tool for finding things, and people like to get found, let
those people do some of your promotions for you.

Consider a campaign of contacting some of the folks whose works rank
highly in the search results and sending them a mini-press-release kind
of thing, letting them know, "Hey. Here's a way that other people can
find your stuff." Hopefully, they'll then turn around and promote the
site, since it's in their interest to be found there. Saying, "Hey,
looky! Our stuff ranks well on this cool new search engine!" is a story
that marketing people like to tell.


- A 

Andy Havens 
OCLC: Manager, Brand and Creative Services
email: havensa at oclc.org 
phone: 614.764.4326 


-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Atwater Singer,
Margaret
Sent: Tuesday, December 12, 2006 9:34 PM
To: web4lib
Subject: [Web4lib] Resources to announce/promote a website?

What resources do y'all use to announce and/or promote a website outside
of your institution?  A philosophy professor has created Noesis
(http://noesis.evansville.edu/), a limited area search filter for open
access, academic philosophy on the Internet.  His previous efforts were
noted on many library websites and he's wondering how to effectively
promote this one.  I've already suggested LII and Resource Shelf, but
wondered about other sources.
 
Thanks in advance!
meg
 
M e g  @+h2o-Singer
Reference/Instruction Librarian
University of Evansville, IN
800.423.8633 x2487
ma35 at evansville.edu <mailto:ma35 at evansville.edu>  
 
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