library marketing was RE: Google Mail invitations? Any takers?

[Margaret Henderson]

I have been thinking about library marketing as well, after reading the book
Tipping Point:How Little Things Can Make a Big Difference by Malcolm
Gladwell.  It talks of all sorts of different ways to take something from
little known to a full-fledged fad.  One of the things I found interesting
was how one woman used hairdressers in beauty parlors to spread breast
cancer awarenessin a community.  This worked much better than other methods,
like informational lectures after church services.  I was trying to figure
out what group of users at a hospital, university (or where ever your group
is) would be the best to target with new ideas.  How can we make library
services as trendy as Gogle mail?
Margaret Henderson
Midlothian, VA

-----Original Message-----
From: web4lib at webjunction.org
[mailto:web4lib at webjunction.org]On Behalf Of Drew, Bill
Sent: Monday, February 14, 2005 5:00 PM
To: Multiple recipients of list
Subject: [WEB4LIB] RE: Google Mail invitations? Any takers?


This is real viral (word of mouth) marketing  at work.  Wish there was a
way to market libraries this way.

Bill Drew
drewwe at morrisville.edu