[WEB4LIB] RE: marketing, lobbying, and vendors

K.G. Schneider kgs at bluehighways.com
Mon Nov 22 16:28:06 EST 2004


I don't think this is a case of being wrong or right... maybe just different
angles on things.

> 1. We don't charge for membership

Well, yes you do. It's called Taxation. Library services aren't free... we
just pay for them in advance. Getting your users to "get" this is important.

> "Marketing" in the form of getting to know a few crucial people who
> could make a really killer endowment happen, or a parcel tax happen, is
> what will make the difference for us.

There is an argument to be made that the more people you serve, the more
likely it is (albeit with many other factors involved) that you will get
that endowment or parcel tax. You certainly couldn't make the reverse
argument, that reducing the number of people happy with your services will
improve your chances of better funding... 

Karen G. Schneider
kgs at bluehighways.com






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