[WEB4LIB] Re: Welcome to the Schoogle Era

[K.G. Schneider]

> Most people don't have access to any copy, much less the "appropriate"
> one, so giving them access to "pay-per-view" articles may be entirely

And even when they do, OFTEN when they do, they don't know they have access.
Google Scholar could steamroll right over us because so few people even
realize what we offer, because we suck at marketing. And if they do realize
it, and then they compare a single Googlized point of access to the
confusing and arcane plethora of content provided by many institutions, they
will go for the satisficing principle and do whatever's easier. And since
calling people Scholars is a lot like saying your kids are smart, Google has
the extra boost of flattering people into using their product. Good name. 

Karen G. Schneider
kgs at bluehighways.com