[WEB4LIB] Re: Google Answers questions

[Karen G. Schneider]

:To me, PR and marketing are part of the "visibility" equation. A good
:marketing campaign can raise people's awareness of a service. But to
:complete the equation you need to work on ways to make the user aware
of
:your service at the user's point of need.

Absolutely... and my only point here is that we need to be talking to
specialists outside of librarianship to help us do this. We really
aren't good at it.

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Karen G. Schneider kgs at lii.org  http://lii.org 
Coordinator, Librarians' Index to the Internet
lii.org  New This Week:     http://lii.org/ntw 
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