The Southern California Online Users Group - SPRING WORKSHOP 200 2

[bbusch at dticam.dtic.mil]

DON'T MISS THIS FIRST!  - Register Now!

The Southern California Online Users Group - SPRING WORKSHOP  2002

PARTNERSHIPS AND ALLIANCES:  SURVIVING AND SUCCEEDING TOGETHER

Friday, April 19, 2002, 7:30 am to 6:00 pm  HILTON LONG BEACH Long Beach, CA


This year's SCOUG Spring Workshop will offer SCOUGers the unique opportunity
to join together with the Association of Independent Information
Professionals (AIIP) to share a day of partnerships and alliances
programming - a true partnership in keeping with this year's theme!   

Demands, up!  Expectations, up!  Resources, down!  What's an information
professional to do?

The demands for accurate, timely, relevant information have never been
greater.
Expectations of end-users in the world of the Web have risen to Disneyesque
proportions.
Resources - the time, the money, the staff - continue to shrink.  And, in
the midst of all these challenges, management questions the role and even
the need for information professionals. 

What are we to do?  We must band together to do the best job possible and
prove our worth to the world, including the WWW world.  We must share the
knowledge, learn and benefit from the expertise of colleagues and vendor
partners.  This partnerships and alliances program will bring you up to
speed on current P&A trends and  behind the scenes thinking, present case
studies on how it's done right and offer hard core ideas and tips for
potential new business relationships to survive in these economic times!

Check out the cutting-edge speakers and topics.   We also have exhibits open
throughout the day!

Program features keynotes from Outsell and Google

PARTNERSHIPS AND ALLIANCES:  SURVIVING AND SUCCEEDING TOGETHER

SCOUG Spring Workshop Program Content for Friday, April 19, 2002  

For the full program and times see:
<http://www.scougweb.org/spring2002.htm>


Anthea Stratigos, Outsell, Inc.  Morning Keynote:  "A View from the Skybox"


	        Anthea Stratigos, President of Outsell, Inc. Hear about  the
mergers, acquisitions and strategic partnerships that have brought changes
to the information industry.   What works and what doesn't work about these
alliances for the industry as a whole and what's ahead for  possible
alliances of the future?  How will these strategic changes affect what
consumers can expect from an alliance-based information industry?   

Corilee Christou, Chaners    "Understanding the Content Game"  

	        Corilee Christou, MLS, VP Online & New Media Licensing &
Development, responsible for Cahners' electronic content.  Hear how
licensing negotiations and the partnerships they create between information
providers and aggregators affect users.  What effect do industry
partnerships pose for individual practitioners through their impact on
information content, availability and pricing?  How do these changes affect
the user's ability to use the material they've acquired?


Panel : Cindy Hill; Chad Kahl; Bo Simons & Ameila Kassel   "Who Plays on the
Information Team?"   

A panel of information professionals representing all major "conferences" -
Corporate, Academic, Public and Independent - talk about who they partner
with inside their organizations as well as how they use external connections
and why.  Discussion will extend from how partnering helps careers to what
they had to learn to make the partnerships work and what they wouldn't try
again.  How do you get your team together? How do you deal with outside and
inside groups?

   Corporate:  Cynthia Hill, Sun Microsystems
   Academic:  Chad Kahl, Librarian, California State University, Los Angeles

   Public:        Bo Simons, Sonoma County Public Library, Sonoma County
Wine Library           
   Independent:  Amelia Kassel, Marketingbase

LUNCH

Marissa Mayer, Google, Inc. Afternoon Keynote:   "Hitting a Home Run"   

   		Marissa Mayer, Product Manager, Google, Inc., will discuss
how the world's leading search engine is approaching  the seemingly
impossible task of keeping their massive user base happy with free,
relatively noncommercial service and, at the same time, translating their
market dominance into dollars and cents.  Find out how keeping the user
happy can also make good business sense.

"Spring Training"    A series of practical tips, concrete suggestions and
how to's - to   bring your partnership and alliance ideas from murky to
marvelous featuring:

Sue Brewsaugh, Boeing.   The Request for Proposal (RFP) process: from
creating the requirements to evaluating the proposals.  

Linnea Christiani, Licensing Consultant.   The Game Plan: partnership
recruitment, proposal strategies and backup plans.

Randy Marcinko, President, Nstein Technologies.    Avoiding pitfalls in the
info game.   

Mary Ellen Mort, JobStar

Mary Ellen Mort, Director, JobStar,  will honcho an interactive  "Wrap-Up
Panel: Partnering for Better Times"   A final look at the issues of the day
with a panel of speaker participants.  Ask your questions and get your
answers.  

"Post Game Show"  Wine & Cheese Reception sponsored by Dialog  Give-a-ways,
door prizes, networking, last chance to visit the exhibits.	


Think you might be interested in attending the full conference?

Why not consider taking advantage of the "free vendor training" Wed &
Thurs.?
  Check out the program and details at:   www.scougweb.org
<http://www.scougweb.org>  

Want to take advantage of special hotel rates?

  AIIP's special room rate: 800-321-3232 or 562-983-3400 - specify AIIP
Conference





WHO SHOULD COME? 

You Should!
Whether you're a library manager, work in an information center, are in
collection development or a reference librarian for a corporate, public,
academic or special library, or a hard-working information broker or vendor,
a writer, webmaster, database designer, document provider, or consultant -
in short, if you are in any way concerned with finding, accessing, buying,
or distributing information to an increasingly savvy and demanding audience,
you need to know about the latest trends, techniques, and  tips for forming
and maintaining partnerships and alliances.


WHO IS SCOUG?

The Southern California Online Users Group is a non-profit, all-volunteer
organization dedicated to helping people take better advantage of
information in electronic formats.  Founded 25 years ago by Barbara Quint,
editor of Searcher Magazine and still an active member, SCOUG's membership
of over 1600 professionals includes individuals in every type of information
organization in dozens of countries around the world.  Every year SCOUG
produces a Spring Workshop and a Retreat - hailed as the Renaissance Weekend
of the information industry - both dedicated to engaging old and new
information professionals in stimulating discussions, challenging research
and problem-solving exercises that improve the professional environment and
facilitate use of the immense amounts of information available to
individuals and organizations in the Information Age.


GETTING THERE IS EASY!

The Hilton Long Beach hotel is located just off the 710 (Long Beach Freeway)
- exit the 710 at Broadway (exit is on the left-hand side) and enter the
first driveway on your right for the Hilton parking lot.
OR, take the Blue Line to the Transit Mall at First & Pine Ave.  You will be
3 blocks from the Hilton and can either walk or take the free Passport
Shuttle to the hotel.
Additional directions are available at www.longbeach.hilton.com
<http://www.longbeach.hilton.com>  and click on "Directions &
Transportation."

PARKING AT REDUCED RATES!

Reduced parking rates for attendees:
Daily self-park (no in-out privileges) - $5/day
Overnight self-park - (in-out privileges) - $8/day
Valet park - $9/day; $12/overnight



REGISTER NOW!  
SCOUG's  "Partnerships & Alliances: Surviving and Succeeding Together"
Friday, April 19, 2002; 7:30 a.m. - 6:30 p.m.; Hilton Long Beach hotel

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Lunch Selection:     [] buffet     [] vegetarian

Additional Attendees(s) (Copy, fill out and attach one form per person)

Amount Enclosed: __________# People @ ______= $ ________________
 (PLEASE MAKE CHECKS PAYABLE TO AIIP SERVICE CORP & SEND TO ADDRESS BELOW)

CREDIT CARD PAYMENTS   [] Visa   [] MasterCard  [] Discover
 
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COSTS:    Regular Registration:  $120.00  (Friday, 7:30 a.m. - 6:00 p.m.)
                  Group Rate:  $100.00 (Register 3 or more, prepaid, same
envelope)
                  Student Rate: $70.00 (Please include copy of valid student
I.D.)

Confirmations  will not be sent unless you are registrating for the entire 4
day conference.
Receipts will be available at the Registration table on the day of the
Workshop.  No refunds after April 1st.

SEND COMPLETED REGISTRATIONS & PAYMENTS TO:
SCOUG Registrar, C/O AIIP Service Corp., 7044 S. 13th Street, Oak Creek, WI
53154

Special Offer to SCOUG Members:  The AIIP full, 4-day conference
registration includes the free vendor training on Wednesday and Thursday.
SCOUG members can take advantage of  this training on a space available
basis, but must register direct with the vendor.  See www.scougweb.org
<http://www.scougweb.org>   OR  www.aiip.org <http://www.aiip.org>  for
details

Questions:  Call Tracy Burr (414) 768-8000 x106  OR  Lynn Ecklund  (818)
242-3090