Library Web Site Usability Testing Questions Summary Part 1
Blake Carver
carver.50 at osu.edu
Thu Apr 11 14:48:18 EDT 2002
I am happy to report I got quite a few good responses to my call for
usability testing questions earlier this week. I am currently sifting
through the long list of compiled questions to make some sense of them, and
make the list more readable, I'll send that along to the list when it's done.
Today I thought I'd share the interesting comments I received along with
the questions themselves, I found these comments to be very useful. It
seems we may be thinking about usability in some new and very useful ways.
*What I am struggling to do is to learn not just what our site does right
or wrong, but how people approach it, how they think, and what they do when
the site doesn't work for them (aka how they cope with failure). It's those
who fail that are most important to me, and the site needs to have some
kind of fall back for those who get lost, or even more important, those who
do not know where to begin. So how do we know what most people are coming
to the site for, how do they approach the site, and how do we make the site
fail good, i.e. when the site fails for them, how do we make it so they
find a new way to approach it.
* The other day at the desk, while talking with a couple other librarians,
one remarked how it would be much easier to design a site if all the users
were librarians (or just talked/walked/thought like librarians), to which I
replied, better yet, if our web site would be much better if it was
designed for the users, if it acted like a good reference librarian and
worked through problems in their language, if it knew/walked/thought like
they did.
*I'm not big on testing (the artificiality and demand characteristics alone
make it rather worthless, I watch people from the desk, and if I see
several people hesitating or clicking back and forth and not getting what
they want, that means it's time to change something ("don't make the user
think").
*The hard part for me was devising questions that weren't "leading," yet
avoiding questions which were essentially testing the information literacy
of the student, rather than the usability of the web site (e.g. "find
scholarly information on gender and identity").
*Here, One thing we wrestled with was how 'functional' to make our
tasks: can we test the web page without simultaneously testing the
background knowledge of our students? Some of our questions simply ask
students to 'look for information on <topic>', and were intended to mimic
real-life uses of the page. Of course, the difficulty then comes in
interpreting the results and turning them into concrete suggestions for
improvement.
*I read the that WE think users are interested in often aren't what THEY
are interested in. Of course, if you check web hits by page, you've got an
idea of what is used the most, but not necessarily why.
Blake Carver
Web Librarian
The Ohio State University Libraries
carver.50 at osu.edu
see also: http://www.lisnews.com
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