Databases in your face?

[Reeder Norm]

I'd like to ask if anyone has considered "re-wording" database names for
their public?  We tend (like most librarians) to organize things in
alphabetical lists like:
EBSCO
ProQuest
SIRS
UXL Discover

Seems to me while librarians know those brand names, the public doesn't.
Joan Fry Williams, the library consultant mentioned last November at the
California Library Association Conference that instead of labeling it
"SIRS", we should be saying "If your term paper is due tomorrow, click
here!".  Anyone know whether we are obligated to keep the "brand" name in
the link?  Do any of you use alternative database names?

Thanks
Norm

Norm Reeder
Library Services Manager
Torrance Public Library
3301 Torrance Blvd
Torrance, CA  90503
310-5950