Marketing Digital Reference Services

[Sloan, Bernie]

I'd like to hear from people who feel that they've done a good job of
marketing their digital/online/electronic reference service. I'm interested
in both synchronous services (e.g., chat reference) and asynchronous
services (e.g., e-mail reference).

I'm especially interested in hearing from folks who feel they've been
successful at targeting their marketing efforts to "niche" groups such as
such as specific college departments, online classes, or distance learners.

Thanks!

Bernie Sloan
Senior Library Information Systems Consultant
University of Illinois Office for Planning and Budgeting
338 Henry Administration Building
506 S. Wright Street
Urbana, IL  61801
Phone: (217) 333-4895
Fax:     (217) 265-0454
E-mail: bernies at uillinois.edu