[WEB4LIB] Re: What is the value of a library web site?

[Medley, Steven (Exchange)]

I think the ROI depends on what specific functionality you've designed into
your website -- i.e. links to resources, online catalog, portal-type
integration of data.  For example there are some pretty good established
metrics for establishing the ROI of a Portal.  See the ROI section on the
link to Plumtree below for ideas:

http://www.plumtree.com/

This assumes you've done some serious work on your website and integrating
data.  If it's just basically a bulletin board or list of resources I think
you're going to be hard-pressed to show any serious ROI.

Steven Medley
Bear Stearns & Co.
smedley at bear.com 


-----Original Message-----
From: rich at richardwiggins.com [mailto:rich at richardwiggins.com]
Sent: Tuesday, August 14, 2001 3:01 PM
To: Multiple recipients of list
Subject: [WEB4LIB] Re: What is the value of a library web site?


All of that adds up to the cost of the site -- fixed and recurring costs of
building it and maintaining it.  I think Kati is looking for both sides of
the equation: the investment, and the return on that investment.  In other
words, showing how much benefit is returned to the organization for having
spent all that money.

A lot of public libraries gather lots of statistics about usage and about
budgets, making it possible to calculate things like books checked out per
citizen per annum.  There will always be lots of intangible benefits whose
value is hard to quantify.  There might be some useful ideas in the
literature on corporate intranets and on CRM or SAP systems.

/rich

On Tue, 14 August 2001, "Joyce M. Latham" wrote:

> 
> Having managed a fairly large web site myself, I would simply look at
> human hours for development and maintenance of the *site*. You would
> have to begin with average weekly scheduled time, and then add
> high-pressure development hours -- when a site has to be hastily
> developed for some key political or economic event.  We never did any
> outsourcing of anything so I can't speak to those kinds of costs.
> 
> Question: If you are using any subject specialist development, do you
> include them in the cost?  For instance, if the Business, Science and
> Technology librarian is helping to maintain the content for the BST
> pages on the site, do you include the cost of their contribution?  Or,
> if their contribution would not be outsourced, do you leave it off?
> 
> and then there are the hardware costs -- main server, backup server,
> development server, development workstations -- and the costs of
> maintaining those, along with periodic upgrades ( all servers must be
> identical).
> 
> Joyce
> 
> Sunner wrote:
> > 
> > Hi all,
> > 
> > I'm working on a ROI of the Information Centre for management and am
trying
> > to find out if there is a formula for valuing a web site. I've done
return
> > on investment evaluations on other aspects of information services
before,
> > but nothing I have is adaptable to a web site. To date I have failed to
turn
> > up anything useful.
> > 
> > If anyone has any leads, ideas etc it would be greatly appreciated.
> > 
> > Many thanks.
> > 
> > Kati
> > 
> > "... knowing that to be a librarian was to come as close as any human
being
> > can to sitting in the peak-seat of eternity's engine."
> > - Stephen King
> > ___________________________________________
> > 
> > Kati Sunner
> > 
> > Federation of Education Unions Information Centre
> > 120 Clarendon St. Southbank Victoria 3006 Australia
> > Telephone: +61 3 9254 1800 Fax: +61 3 9254 1805
> > Website: http://www.feuic.org.au
> > E-mail: katis at feuic.org.au
> > 
> > Alternate e-mail: sunner at bigpond.net.au
> > ___________________________________________
> 
> -- 
> Joyce M. Latham
> GSLIS -- University of Illinois
> 
>    "Strictly speaking, there are no enlightened people; there is
> only     enlightened activity."  Suzuki Roshi

_____________________________________________________

Richard Wiggins
Writing, Speaking, and Consulting on the Internet
rich at richardwiggins.com  http://richardwiggins.com 


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