[WEB4LIB] Google's uncanny ability

[Pär Nilsson]

"The secret, says Sergey Brin, 26, Google's
Russian-born cofounder, is its unique search
technology. In a kind of high-tech popularity
contest, Google ranks search results not by how
frequently or prominently the search term
appears on a given page but by how often other
pages on the Web link to the page with reference
to that term. As a safety measure, Google also
analyzes the words around the link to make sure
they're relevant to the original query. "

from the article "Gaga over Google" at
http://www.time.com/time/digital/yourtech/0,2936,40815,00.html

I found it with the help of - Google!


Pär Nilsson