[WEB4LIB] RE: Napster announces new company: AppleSoup

[James Huesmann]

*chuckle*  One reason I love librarianship - I learn something new each day!
Despite having learned a brand-new term today, I'm afraid this time it was
merely a simple typo.  According to Shannon Mollner, the PR person on the
Press Release (who also tried to send her response to the list):

"Indeed not intended in that manner. Thanks for the heads-up.  Can I ask in
what capacity your interest in AppleSoup stems from?

Regards,
Shannon Mollner"

Being a fan of puns myself, I am disappointed.  However, I'm not upset that
we will be missing some strange new virus that will pop up ads on our
screens or something.  Enough of that going around anyway - might be hard to
figure out if it was a virus or not!  (irony, sarcasm, etc. intended)

James Huesmann
(until August 15)
Technical and Automated Services Officer
Linda Hall Library of Science, Engineering & Technology
5109 Cherry St
Kansas City, MO 64110
(816) 926-8704	Fax: (816) 926-8790
huesmanj at lindahall.org

>
>
> On Tue, 18 Jul 2000, Drew, Bill wrote:
>
> > I think viral is correct there.  I have heard the term viral
> marketing in
> > terms of internet.  I do not know what it means.
>
> I think Bill's right! Here's a little definition:
>
> "Viral Marketing Defined
>
> What does a virus have to do with marketing? Viral marketing describes any
> strategy that encourages individuals to pass on a marketing message to
> others, creating the potential for exponential growth in the message's
> exposure and influence. Like viruses, such strategies take advantage of
> rapid multiplication to explode the message to thousands, to millions. "
>
> >From "The Six Simple Principles of Viral Marketing"
> Dr. Ralph F. Wilson, E-Commerce Consultant
> Web Marketing Today, Issue 70, February 1, 2000
> http://www.wilsonweb.com/wmt5/viral-principles.htm
>
> --
> Ilene Frank, Reference Dept.
> Tampa Campus Library, LIB 122
> University of South Florida, Tampa FL 33620
> ifrank at lib.usf.edu        Work 813.974.2483
> http://www.lib.usf.edu/~ifrank/
>