[WEB4LIB] Re: New free database from Gale

[Dan Lester]

Thursday, July 13, 2000, 8:13:02 AM, you wrote:

TD> It will be interesting to see how sites like this maintain revenue.
TD> I've seen several articles showing that click-through rates for ads just
TD> keep dropping; in addition, browsers are getting increasingly flexible
TD> about letting users decide who can and can't drop cookies on their
TD> PCs--I've managed to ban doubleclick.com cookies in IE, Opera, and
TD> Mozilla, for example.  And as Jakob Nielsen points out, we have a great
TD> facility for mentally tuning out the ads we see.  Won't advertisers
TD> eventually stop putting serious money into a format that doesn't give
TD> appreciable results?

Considering some of the fancy/graphics intensive front pages that a
number of commercial sites have, I'm surprised someone hasn't yet
scripted a site that has, say:

Welcome to the Free Journal Library....but first, a word from our
sponsor:

Jump to 20 second video for commercial from some outfit.  Long enough
to catch the attention, but no so long that you go get coffee while it
runs.

And now, on to our Free Journal Library....

dan
(oh, if it has been done, I just haven't seen it)


-- 
Dan Lester  dan at RiverOfData.com
3577 East Pecan, Boise, ID 83716-7115 USA
www.riverofdata.com  www.postcard.org  www.gailndan.com