Banner ads and ages

[Jerry Kuntz]

A couple of weeks ago I took the liberty of veering Gerry McKiernan's thread
on library banner ads off on a rant against banner ads on kids' research
sites. Here's an article from Wired News that supports the idea that younger
children are more easily distracted:
http://www.wired.com/news/culture/0,1284,38232,00.html
<snip>
"In a survey that may prompt advertisers to pump more money into marketing
to children, a Web tracking firm concluded that kids are more likely than
any other age group to click on Internet banner ads. "
...
"Maddox also pointed out that kids bombarded by banner ads appear to tire of
them later in life. According to survey calculations, teenagers are the age
group least likely to click on Internet ads. "
</snip>
Lesson learned? Cute come-ons only get you so far for so long.

Jerry Kuntz
jkuntz at rcls.org