Library Web site ROI

[bboru at si.umich.edu]

I can't imagine anyone would seriously entertain that intangible benefits 
are not benefits. Is this to say that only *quantifiable* benefits merit 
the label? This sounds to me like a justification for avoiding the 
critical, complex task of evaluating an organization's efforts in terms of 
its mission. Certainly, quantitative analysis is useful as a tool, but to 
rely on it as the sole means of assessment is perverse.
Forgive me if I've been overly general in response to a specific request. 
It's just that the assertion struck me as facile, to say the least.
Respectfully,
Brian 

______________________________________________________________________________
Brian Sheppard                      
321 8th St.                         
Ann Arbor, MI  48103
 
E-mail:  bboru at alumni.si.umich.edu