[WEB4LIB] Re: Web Navigation book

Matt Theobald at ihets.org
Tue Oct 27 18:08:09 EST 1998


Refining a site once it is in production is really a different challenge.
I suppose it may be a question of how a site really wnats to grow.

It is usually the case that sites move through any serious usabilty reform
when they are completely redesigned.  I'm sure many people on this list are
well into their 2nd and 3rd overhaul.  So in that regard... What kinds of
inputs besides usability studies and research do people rely on?

The webmaster gets some unsolicited random sampling feedback.
What about using cookies for evaluation, not marketing?

Is there a good bibliography available. (compiled between the previously
mentioned publications)  Evaluation and in particular automation of these
software.

Site statistic analysis is a pretty surface level way of measuring depending
on how you choose to look at them.  They tend to measure where people go, not
the degree of pleasure or disgust  they've found.  CNN has daily surveys
about issues.  What about yes/no questions.  (A sample of 5,243 beleive that
our web page sucks.) FYConvenience http://www.cnn.com

-Matt

Roy Tennant wrote:

> On Tue, 27 Oct 1998, thom wrote:
>
> >The big thing missing in the Web Navigation book is
> >absolutely nothing on evaluation.
>
> If you look at evaluation as an "after the fact" activity, then I suppose
> you're right. But there is a substantial section at the very beginning of
> the book on user testing. That is, finding out what works or doesn't work
> by interacting with real users in various ways. Ahead of time. Fleming
> also cites Spool's work, as well as Jakob Nielsen's and many others.
> Roy

--
Matt Theobald
Information Specialist
Indiana Higher Education Telecommunication System
See http://www.ihets.org
Ring 317.263.8919




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