Buying Alta Vista rankings?

[Shirl Kennedy]

>From Internet World
http://www.internetworld.com/print/current/industry/19980518-deal.html


May 18, 1998
Deal Allows Companies To Buy Top Spot in Search Results
By Elizabeth Gardner

AltaVista announced an agreement with centraal Corp., Palo Alto, Calif.,
last week to incorporate its "Real Name" search system into each AltaVista
search.

As of last week, any AltaVista search that includes one or more of the
530,000-odd keywords and key phrases in the Real Name database will now
return, at the top of the results, a list of sites that the database has
associated with those keywords and phrases.

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Shirl Kennedy
Internet Waves columnist -- Information Today
Best Bet Internet:  Reference and Research When You Don't Have Time to Mess
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