nasty surprise at AltaVista

Chris Lott chrisl at muskox.alaska.edu
Sat Jun 13 13:45:20 EDT 1998


>When the results came back, I was horrified to be confronted by a pop-up ad
>for Always "feminine hygeine products!  Tried the search again, just to
>verify what I had seen.  And there it was again, the dreaded "Always"
pop-up
>ad!  I can only surmise that it appeared in response to the search term
>"women."

AltaVista has been doing this kind of targeted advertising for some time
now. The banner ads have changed to try to "match" with search terms for a
while. If there is a separate pop-up window, though, it is a new one on me!

Like most advertising, though, someone had to point it out to me a while
back or I wouldn't have noticed it at all...

c
--
Chris Lott -- fncll at uaf.edu -- (907)474-6350
Instructional Technology Specialist
Rasmuson Library, University of Alaska Fairbanks



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