We CAN be here in 200 years

[Russell Henning]

If the public is constantly reminded it can always get good help 
and advice (technical, literary, reference, and otherwise) from 
the library, the support for the institution will be there.

When things go wrong or when information just CAN'T be found, 
not everyone has access to a WebHead at work, at school, in the 
neighborhood, among the in-laws.  If we *gasp* MARKET the 
library as THE Internet/Computer/Network/Peripheral/etc. source, 
we will by default be seen in our communities as the 
reference/research experts.  It can't be avoided; the two 
concepts will become inseparable.

Herb White elaborates on the concept more completely in his 
2/15/97 Library Journal article: "Marketing as a Tool for 
Destabilization."  

Available in finer media centers everywhere.

Russ
rhenning at fsc.follett.com

"Whose opinions are etc., etc."