Packard Bell commercial -Reply

[Linda Absher]

On Wed, 30 Oct 1996, Grace Agnew wrote:

> 
> I kinda like those commercials on NBC, featuring actors from hit series
> sitting on a couch or in an armchair, talking to the viewing audience about
> teachers they liked, staying in school, not driving and drinking, etc.  They
> end with a rainbow and the words "the more you know..."  

[rest of message snipped[

I've had this idea for a long time for an MTV-type commercial aimed at the
"slackers" or "Generation X" or what-have-you that emphasizes that the
Internet means information, which means it's a commodity, which means it
has power.  I think if there was a hip yet serious commercial about 
the net being something that people/corporations/organizations
want to control (either for political or economic reasions) and present
the audience with a choice:  either accept this situation and possibly
have socially/poltically sanctioned information fed to them or gain
control by learning to obtain information for themselves. 

I think too many of us are too savvy to buy into those public 
service announcments/ads in the media (witness "The Simpsons" occasional
parodies of the "Read" ads ).  I think laying it out as an issue of 
information control would make more of an impact.

Linda Absher




Linda Ueki Absher		absher at lclark.edu/lindaa at info.berkeley.edu
Reference Librarian		(503) 768-7287       FAX: (503) 768-7282
Lewis & Clark College 		Portland, OR 97219
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"A cypher wrapped in an enigma smothered in secret sauce...."         
                                       --Jimmy James, "Newsradio"