MARS Preconference

[Amy Tracy Wells]

(Please excuse cross-postings.)

MARS Preconference

"Creating a Digital Library Presence: Designing, Organizing and
Executing an Electronic Page"
July 5, 1996, 2:00 p.m.-5:30 p.m. at the Waldorf-Astoria
MARS Preconference to the ALA Annual Conference in New York

Presenters include:
Victoria Johnson is Director of Libraries, City of Sunnyvale, CA.  As 
former principal librarian for information management and acting director 
at Pasadena Public Library, Ms. Johnson initiated the project in which 
the library undertook the development of the 
<http://www.ci.pasadena.ca.us> City of Pasadena web page.  

Sharolyn Piontek and Kristen L. Garlock are with the University of 
Michigan's Digital Library Program are the authors of 
<http://www.ala.org/alaeditions.html> Building the Service-Based Library 
Web Site: A Step-by-Step Guide to Design and Options, published by ALA 
Editions.

Chan Suh, CEO of <http://www.agency.com> AGENCY.COM, a New York-based 
company that designs corporate web pages.  Some pages of note include 
Metropolitan Life and American Express.  

Roy Tennant <http://www.lib.berkeley.edu/autobiography/rtennant/resume.html>, 
project manager in the Digital Library Research and Development Department, 
University of California, Berkeley Library, is known throughout the library 
world for his book, Crossing the Internet Threshold. Mr. Tennant has taught, 
written and worked in the Internet environment and watched it change the 
face of librarianship. 

As more and more library users become accustomed to the Internet
and to remote access to library catalogs, libraries are seeing
the value of having a real presence online. Although creating a
virtual information desk has its challenges, it also has it
rewards. This preconference will teach participants how to
prepare for a digital presence.  It will provide tips on training
as a way to promote the service and get staff buy-in. 
Participants will also learn about the design and publicity sides
to electronic pages from some commercial web page designers. 

After completing the workshop, participants will be able to:
1) Understand practical set-up issues of cost and equipment 
2) Recognize the managerial and organizational implications of having an 
institution create an electronic presence
3) Explore how to organize the creation and maintenance issues of setting 
up an electronic site, as well as how to anticipate the policy questions 
that result
4) Determine what you want an electronic site to accomplish
5) Understand good design principles and tools to help in creating an
effective digital page.

Registration for ALA/RASD members, $65; ALA members, $100; nonmembers, $145 
(also includes membership in RASD). Registration fee includes syllabus, 
handouts and beverage breaks. For more information, e-mail or call 
Carla Carter,  at ccarter at ala.org or 800-545-2433, ext. 4398.  The deadline 
for registration is June 14, 1996.

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http://www.ala.org/alaorg/rasd/rasdconf.html
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