Relevancy and Ranking... by Wealth

[Keith Engwall]

*Sigh*... I hate to say it, but this doesn't surprise me a bit.  At least we know about it, so that we can take it into consideration when using Open Text as a search engine.

That whoooshing sound you hear is objectivity, integrity and quality concerns being blown out the window by the stiff wind of "vested interest".

Keith "criteria before cash, anyone? anyone?" Engwall

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From: 	Paula MacKinnon[SMTP:pmackinn at nstn.ca]
Sent: 	Wednesday, June 19, 1996 11:59 AM
To: 	Multiple recipients of list
Subject: 	Relevancy and Ranking... by Wealth

Here's an interesting development.  Through, no doubt divine inspiration,
OpenText (www.opentext.com) is offering a "Preferred Listing" service
whereby you  pay a monthly fee to guarantee high relevancy ranking.   Here's
an overview by a "preferred" client (and for some strange reason, after
reading this little missive, I thought  "I need a drink"):

-Paula

----------------------------------

                     OpenText Preferred Listing

If you're like us, you know that getting your site to pop up first on
a search results page is the Holy Grail of Web promotion! And, if
you're like us, you know how frustrating it is when a competitor pops
up there instead...  They are getting _your_ visitors.

What if you could guarantee top placement on the search results
page? That'd be pretty valuable. Well now it's available and its
inexpensive to boot!  Recently, the Open Text full-text search engine
introduced Preferred Listings (tm), which lets you buy the top spot
to gain exposure and drive more traffic to your site. Preferred
Listings works just like the Yellow Pages. You simply choose a search
term -- for example, "travel" or "hosting" -- and Open Text
guarantees your Web site a priority listing whenever a user searches
for that phrase or keyword. 

Unlike expensive banner ads that sell for $10,000 a month or more,
Preferred Listings cost as little as $2,000 for a six-month priority
position. You can get a 15 percent discount if you list your URL with
three or more search terms.

If you sign up for this now, you'll get all the rest of June for FREE.

We're trying it out ourselves, because personally I think it is one of
the most powerful advertising buys you're likely to see.

If you are interested in this, please visit our site for details and
to sign up.  It's easy, inexpensive, and if you hurry, the rest of
the month is FREE.

http://www.netcreations.com/postmaster/prefered/

*********************************************************
  Paula MacKinnon, MLIS      *      Internet Librarian
  iSTAR internet inc.        *       ...to the stars
  Fax: (613)780-6666         *             ----
  Tel: (613)780-2268         * Editor-in-Chief, True North         
  Paula.MacKinnon at istar.ca   *   http://www.truenorth.net
*********************************************************