[Web4lib] Link to Library site on College website

[Robert Balliot]

If you remove everything but the Library from a University, you still have a
Library.

If you remove the Library from a University, you don't have a University.

R. Balliot
http://oceanstatelibrarian.com



On Tue, Jan 26, 2010 at 11:26 AM, Walker, David <dwalker at calstate.edu>wrote:

> I absolutely think that the library should be linked off of the university
> home page.
>
> But this is a bit of a double-edged sword, too.  I've seen marketing people
> go over to the other extreme, wanting to dictate how the library website
> should look from their marketing perspective.
>
> It was hard for them to understand that the library website was a tool used
> for research, and not just brochure-ware for the library.
>
> --Dave
>
> ==================
> David Walker
> Library Web Services Manager
> California State University
> http://xerxes.calstate.edu
> ________________________________________
> From: web4lib-bounces at webjunction.org [web4lib-bounces at webjunction.org] On
> Behalf Of nancy at thesmudge.com [nancy at thesmudge.com]
> Sent: Sunday, January 24, 2010 8:03 PM
> To: web4lib at webjunction.org
> Subject: [Web4lib] Link to Library site on College website
>
> The academic institution where I work is redesigning its website.
> Once again I am making the case for a link to the library site on the
> College home page.
> In part I stated:
> "A link to the library website on the home page will greatly increase
> students' use of scholarly materials in their research. Without a link to
> the library website, many students will rely on materials that are free on
> the Internet, and frequently they will be blocked from accessing scholarly
> materials to which we subscibe."
> I was nicely told that the College website was not for the faculty and
> students. It was recruitment tool (and the library is evidently not part
> of that agenda).
> And yet the company designing the College website states in its Best Web
> Practices document being circulated throughout the College:
> "......we often describe two modes of communication in Web content:
> emotional and transactional. The former is often associated with
> 'marketing,' and by extension traditional 'external' audiences; the latter
> with current students, faculty, etc. It is our belief that too many higher
> ed Web sites keep these two types of content separate; sites contain a
> 'marketing' area (usually the Admission section) and an 'informational'
> area (often the rest of the site). We prefer an approach that integrates
> the two...."
>
> I've pretty much given up on this, but wondered if those on this list
> might have some bits of wisdom on the topic.
>
> Nancy Sosna Bohm
>
>
>
>
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