[Web4lib] Database Marketing

[Grant, Sharon]

> Midsized public library looking for a better way to market our
> databases.
> 
> http://www.thebestlibrary.net
> 
> Currently, we do a rotating "spotlight" of a certain database on our
> homepage, and feature databases in our bi-monthly print newsletter and
> the annual letter we send out to schools.  We attend local community
> fairs and have presented a few workshops.  We also have gotten some
> bookmarks and other promotional materials from vendors that we display
> in the library.  In addition our Catalog Librarian has cataloged our
> databases and these now display in our OPAC.   
> 
> We feel that our usage, especially considering the cost is not what we
> would like it to be.  We are wondering if any public libraries have
> developed a database marketing plan that could be shared with us.
> Also, any ideas you tried that worked (or didn't) would also be most
> appreciated. 
> 
> Please feel free to either reply on or off list.
> 
> Sharon Grant
> Adult Services Reference Librarian
> Corvallis-Benton County Public Library
> Corvallis, OR   97330
> sharon.grant at ci.corvallis.or.us
> 
> P.S. For those subscribed to Web4Lib and PubLib, please excuse the
> cross posting.