[Web4lib] Brilliant Database Marketing Campaign

[Havens,Andy]

Well, I've seen a number of "Men of the __________ Library" catalogs.
Like:

http://www.txla.org/temp/TLAmen.html

There was also a "Hot Picks @ Your Library" calendar done in Alberta,
though I can't find any current links.


- A
Andy Havens
OCLC: Manager, Branding and Creative Services

-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of Deb Bergeron
Sent: Thursday, September 20, 2007 9:20 AM
To: Steve Johnston
Cc: web4lib
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign

I Love this!  Is there a male equivalent?  I need mudflaps on my Subaru
(a manual tranny). ;-)

Deb

Steve Johnston wrote:
> Have you seen the newest Wyoming Libraries Marketing Campaign?
>  
> http://www.wyominglibraries.org/campaign.html
>  
> They are using a picture of a reading "mudflap girl" to advertise
their new statewide ChiltonLibrary.com auto repair manual database.
They are planning to put her into autopart stores all around the state
to let male non-library users know about the new database.
>  
> They are also using bumper stickers to reach the traditional crowd:  
> http://www.wyominglibraries.org/
>  
> What a great way to reach out to new library users!   
>  
> Steve Johnston
> Wyominglibrarian at hotmail.com
> _________________________________________________________________
> Gear up for Halo(r) 3 with free downloads and an exclusive offer. It's
our way of saying thanks for using Windows Live(tm).
> http://gethalo3gear.com?ocid=SeptemberWLHalo3_WLHMTxt_2_______________
> ________________________________
> Web4lib mailing list
> Web4lib at webjunction.org
> http://lists.webjunction.org/web4lib/
>   

-- 

------------------------------------------------------------------------
Deb Bergeron <mailto:bergeron at macalester.edu> CLIC <http://clic.edu>,
System Administrator User Support
1619 Dayton Ave. Suite 204A, Saint Paul, MN  55104

T: 651.644.3878   C:651-487-7609    F:651.644.6258

_______________________________________________
Web4lib mailing list
Web4lib at webjunction.org
http://lists.webjunction.org/web4lib/