[Web4lib] Brilliant Database Marketing Campaign

[Janice Christopher]

And for me -- I grew up in Wyoming and now live elsewhere -- the whole campaign brings on a mighty big pang of homesickness.

It *is* a "nekkid wench reading a book", BTW. You see enough mudflaps, you know...

janice
-------------
Janice Christopher
Catalog Management Librarian
Univ. of Connecticut
860.486.2636
janice.christopher at uconn.edu
 

> -----Original Message-----
> From: web4lib-bounces at webjunction.org
> [mailto:web4lib-bounces at webjunction.org]On Behalf Of Robert L. Balliot
> Sent: Wednesday, September 19, 2007 10:57 AM
> To: 'K.G. Schneider'; web4lib at webjunction.org
> Subject: RE: [Web4lib] Brilliant Database Marketing Campaign
> 
> 
> Greetings Karen,
> 
> When I look at the graphic
> <http://www.wyominglibraries.org/images/mudflap-girl-bookmark.
jpg> , I do
not see a
"nekkid wench reading a book".  I see a silhouette
<http://en.wikipedia.org/wiki/Silhouette> 
the resembles a person reading a book.

I guess that is part of the brilliance of the
campaign - the graphic triggers an emotional
reaction irrelevant to the message that broadens
the impact of the message. In your case, it
brought out a pirate, in others it might bring
out someone's inner leprechaun <http://en.wikipedia.org/wiki/Leprechaun> . 

*************************************************
Join: http://gotbooks.ning.com/
Robert L. Balliot
1-401-441-5763
Skype: RBalliot
Bristol, Rhode Island
http://oceanstatelibrarian.com/contact.htm
*************************************************

-----Original Message-----
From: web4lib-bounces at webjunction.org
[mailto:web4lib-bounces at webjunction.org] On Behalf Of K.G. Schneider
Sent: Wednesday, September 19, 2007 10:15 AM
To: web4lib at webjunction.org
Subject: Re: [Web4lib] Brilliant Database Marketing Campaign

Arrr, me beauties, what says "I love libraries" better than a nekkid
wench reading a book? 

(Sorry, the pirate in me could not resist)

K.G. Schneider
kgs at freerangelibrarian.com
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