[Web4lib] Virtual Reference Marketing workshop

[Mark Beatty]

Please excuse any duplication messages and pass along this  
announcement to your colleagues.

AskAway Wisconsin is pleased to announce this full day workshop:
It's all about them: Successful Virtual Reference Marketing

Tuesday July 24th, 2007, 10:30am—4:30pm
Pyle Center, Madison Wisconsin

Buff Hirko, former statewide virtual reference project coordinator  
with the Washington State Library and co-author of "Virtual Reference  
Training: The Complete Guide to Providing Anytime, Anywhere Answers"  
will spend a day with the workshop participants working on Virtual  
Reference Marketing.  Good marketing builds on a foundation of great  
customer service.  But it's a big process—planning, defining goals,  
identifying audiences, branding, testing web site usability, getting  
staff buy-in, refining the program—and it never ends.  This  
interactive workshop will offer practical strategies and techniques  
for both small and large organizations, good and bad examples from  
Libraryland and the outside world, and resources for ideas and  
methodologies.  Participants are encouraged to bring local marketing  
samples for evaluation.  We'll hear brief examples from Mark Ibach  
and Bill Pardue two local experts on their endeavors to increase the  
visibility of the AskAway virtual reference services in Wisconsin and  
Illinois.

You can register online, simply go to:

	http://www.wils.wisc.edu/events/vrmarket/

Limited to 80 participants, preference will be given to participating  
AskAway libraries.

Cost $25

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If you're also staying in Madison for WiLSWorld, July 25-26, 2007,  
the Hawaiian shirt and shorts Library Technology conference:
	http://www.wils.wisc.edu/events/wworld07/

Buff Hirko will also be giving one of the concurrent sessions:
Sans Software:  What Makes Tech Training Successful?
Buff Hirko, Washington State Library

Don't waste time and money on ineffective workshops!  Library staff  
members need more than a great application or experienced trainer to  
get the most from technology training.  This program describes the  
combination of facilities, timing, location, techniques, class  
makeup, and approaches that is most likely to succeed.

For additional information or details contact: Mark Beatty,  
mbeatty at wils.wisc.edu

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Mark Beatty
mbeatty at wils.wisc.edu
WiLS, 728 State St. Room 464, Madison, WI 53706  608.265.5719
http://www.wils.wisc.edu