[Web4lib] What's wrong with this picture?

[laura coleman]

Vincent Flanders is the guy behind webpagesthatsuck.com - a top-rated 
site for recommending (and giving live examples) of do's and don'ts re: 
web design. (Leonard Plinth Garnell would've loved this site!)

http://www.webpagesthatsuck.com/

http://www.webpagesthatsuck.com/biggest-web-design-mistakes-in-2004.html

Some excerpts from ":The Biggest Web Design Mistakes from 2004"

"...why are you using design techniques that keep the visitor from 
getting to the sale? ... The golden rule of doing business on the Web 
is "Don't do anything that gets in the way of the sale.
"...Some of the many techniques that get in the way: splash pages, 
Flash splash pages, animations, lack of focal point on the page, too 
much text, too many pictures, etc.
"...When people arrive at your site it's because they've made a 
commitment. They've clicked a link or an ad and now they are at your 
site so foreplay isn't necessary. Let them in your site."

"Write these two sentences where you can see them as you're working on 
your computer:
1. The only reason my web site exists is to solve my customers' 
problems.
2. What problems does the page I'm looking at solve?
Nobody cares about you or your site. Really. What visitors care about 
is getting their problems solved."


Laura Coleman
airmancoleman at mac.com