Searching for The New York Times
e-wigg at epl.org
Thu Jul 15 13:25:36 EDT 2004
There's an article from Wired about the New York Times and its
relationship to search engines and the web:
"How can the mighty New York Times, which considers itself America's
paper of record, be the paper of record in cyberspace when its articles
barely show up on Google?....
But recently, when I googled the terms "Iraq torture prison Abu Ghraib"
-- certainly one of the most intensively covered news stories of the
year -- the first New York Times article was the 295th search
Two years ago, Martin Nisenholtz, chief executive of New York Times
Digital, bet $1,000 that nytimes.com would outrank all blogs on Google
by 2007, based on a search of five keywords on a topical news issue.
Unless Google and the Times work on their relationship -- Nisenholtz
says they're talking, although they haven't come up with any answers
yet -- there may be a day when The New York Times doesn't show up at
all on the Net's most popular search engine. Ultimately, this could be
a direct threat to the Times' legacy."
No great insights, but I thought it worth reading nonetheless given
that our patrons sometimes seem to think that if something can't be
found on the first page of a Google search then it must not exist.
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