[WEB4LIB] Internet marketing for libraries

[Beth Mazin]

At 12:45 PM 9/6/2002 -0700, you wrote:

>We are a town of 30,000.  We have 2,000 opt-in people on our email alert 
>list.  We market new services, products, programs, and job openings 
>directly to the list members.  I think it is our MOST successful marketing 
>technique.  People can sign up for the list on our web page at 
>http://www.mhl.org/events/alerts.htm , when they register for a library 
>card, or when they sign up for email notification of holds, etc.

Recently, we announced our new eAudio service at 
http://www.mhl.org/collections/eaudio/  to the alert list.  Within the 
first day we had 50 online reserves, and scads of telephone calls, and 
in-person inquiries.  I attribute the "buzz" to the great interest in 
audiobooks and technology in our library, and to the effectiveness of the 
email alerting service.

Beth

Beth Mazin
Assistant Director
Memorial Hall Library
Elm Square
Andover, MA  01810
p. 978-623-8401 x33
f.  978-623-8407
bmazin at mhl.org
www.mhl.org