[WEB4LIB] Re: Affiliate Programs
madin at academicinfo.net
Thu Jul 6 16:16:10 EDT 2000
Andrew and Colleagues,
I know Academic Info is a independent Internet directory so there's none of
the ethical concerns but to see how we've incorporated affiliate search
engines on our site go to http://www.academicinfo.net/search.html .
Thanks for reading,
From: Andrew Mutch [SMTP:amutch at waterford.lib.mi.us]
Sent: Thursday, July 06, 2000 12:31 PM
To: Multiple recipients of list
Subject: [WEB4LIB] Re: Affiliate Programs
This isn't necessarily an argument against this concept but something to
consider - one of the usability gurus [maybe Jakob Nielsen?] advised
providing your web site visitors with the ability to search the web for 2
1) It takes visitors away from your site which you don't generally want to
encourage - unless you are directing them to information they are seeking
you can not provide.
2) Search engines [generally] do a better job of providing search tools
you can provide through your site so why give your visitors an inferior
[although I can see that a very "basic" search like Google can essentially
Also, does the placement of the "affiliate" logo or interface become part
the design consideration for a page or site? Will you be tempted to
a more prominent location because it might be an income-generator [think
Just curious as to how people would approach it in real-life...
Library Systems Technician
Waterford Township Public Library
Steve Garwood wrote:
> Just to sound off on this one.
> I always wanted to use these to make some money for the library (I hate
> being totally reliant on the "kindness" of others).
> The coolest one I found from my research was Lycos' affiliate program
> http://www.lycos.com/affiliateprogram/ which seems to work with
> http://affiliate-program.com/ .
> My thought was always to design a page, have the $$ go to our Library
> Friends group, and then spend the rest of my time getting people to use
> site and watch the money trickle in.
> Is anyone doing this? - I seem to be getting some "well no one else is
> this..." feedback
> Steve Garwood
> Customer Education Librarian
> Camden County Library System
> 203 Laurel Rd., Voorhees, NJ 08043
> (856)772-1636 x3320 Fax:(856)772-6128
> sgarwood at camden.lib.nj.us
> "...Just a lazy cat in a dog-eat-dog world" - Supreme Beings of Leisure
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