Libraries & 21ST CENTURY PR/MARKETING

[Stephanie Stokes]

So-o-o you're collaborating with YAHOO to give Internet 
classes at your library. Your on the cutting edge of 
online web-based book reguests in your region. The 
bleeding edge of free/fee-based express document delivery 
services. Your one of 8,000 CA libray doors ready to connect. 
Your on a committee planning a conference about what 
will libraryland (or you) will be like in the 21st century. 
To filter or not to filter? Does the local press show up on 
'your' library steps, cameras in tow everytime libraries 
are in the news? 

As you 'rev' up your 'Library Webmobile' and head down the 
information superhighway, every article (or book on your 
shelf) on how to write a press release tells you, "know 
your who you are pitching!" The press has their own set 
of rules, now set your own agenda! --SS

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	  GET READY FOR 21ST CENTURY PR/MARKETING
          ZIFF-DAVIS WALK THROUGH 1 DAY CONFERENCE

  Take a Stroll Into 21st Century Media Relations

Questions have already begun: "What will our cyber-information 
world look like in 20 years?"  Answer:  It's already here, thanks 
to the Internet, which has changed forever the media relations 
game in a wired world.  Here's where to learn how to play it.

"The old ways and the old days of PR are over." 
	Jim Louderback, Editorial Director -PC Week 

So are the ways the media cover beats. At Ziff-Davis,they're 
called "back-pack journalists." Editors and reporters now 
head for interviews armed with notebook computers, digital 
video cameras and and digital audio recorders. 

No one works for a weekly or monthly publication or just for 
print. Today, ZD stories are posted on ZDNet immediately 
and/or prepared for The Site on MSNBC cable TV or (by the 
first quarter of 1998) the new ZDTV 24-hour high-tech cable 
TV channel. 
                     A WALK THROUGH ZIFF-DAVIS

  *  Computer columnist, broadcast host, expert and media gadfly 
     John Dvorak on the "crossfire grill."

  *  Soledad O'Brien, anchor/host of MSNBC's "The Site" daily TV
     tech show.  Former TV reporter has been nominated for 6 No. 
     Calif. Emmys.

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       FINAL SIGN-UP DAYS FOR PERSONAL VIRTUAL TOUR OF ZD

New Format: No talking-head panels.  Meet 1-2 top ZD
	editors face-to face at roundtables with 8-10
	PR/marketing pro attendees.

Rotating Editors: Sit with those from print/online publications
	---plus ZDTV---of special interest to you.

Program: Meet, get acquainted with these newly added ZDers:  
	Ken Brown, editor, Computer Gaming World
	Candy Myers, producer, ZDTV/ZD Television Productions
	David Morgenstern, senior editor/news
	MacWeek---plus Dvorak and O'Brien.

They join earlier programmed 
	John Dodge, editor PC Week and VP/News for ZD
	Paul Somerson, editor-in-chief/VP
	PC Computing; Wendy Taylor, editor, PC Computing
	Don Willmott, executive editor, PC Magazine
	Pam Pfiffner, editor-in-MacUser
	Joe Panepinto, executive editor, Family PC
	Dan Farber, editor-in-chief/VP, ZD Net
	Melanie McMullen, editor-in-chief, ZD Internet Magazine.

           When:  Monday, August 11, 9 am to 5 pm 
                  (registration: 8-9 am)

          Where:  Sheraton-Palace Hotel, downtown San Francisco

           Cost:  $295 before July 25
                  $325 after July 25
                  ($50 discount for PR Newswire 
                   and Media Map clients.) 

INCLUDES! Continental breakfast, roundtable meetings with 
editors, lunch (featuring "Grilled Dvorak"), shuttle service to 
ZDTV studios, cocktail reception, shuttle return.

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                          HOW TO REGISTER:

          Phone:  (415) 421-6220; Fax (415) 421-6225

         Online:  www.media-mark.com/walkthrough/  

         e-mail:  mediamrk at aol.com

        By mail:  114 Sansome Street, Suite 1224, 
                  San Francisco, CA 94104

    Co-sponsors:  PR Newswire, Media Map, Ziff-Davis Inc.

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             INSTANT MAIL/FAX-BACK REGISTRATION

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Cancellations: All cancellation requests must be received by 
Friday, August 1 for full refund.  * $150 cancellation fee will 
apply to cancellations received after Aug. 1, 1997.  * No refunds 
will be made to registrants who fail to attend the conference.  
* Substitution attendees are permitted.