Robert H. Terry
rhterry at RBSE.Mountain.Net
Fri Nov 1 10:04:16 EST 1996
I agree with the idea, but perhaps we could jointly post to major news
services something on the line of how "Libraries took on the challange to
organize WWW Black-Hole", or something along that line. I be more than
happy to contributes, and once again the archives would be excellent
resource for such. Just a thought.
On Fri, 1 Nov 1996 emiller at smtpgwy.isinet.com wrote:
> I have got a proposal. I know that this is probably off-topic, but since
> the discussion seems to be ongoing, I thought I would throw this into the
> Every year, the Advertising Council creates an ad campaign for public
> service issues (see the examples at
> http://www.adcouncil.org/icons.html. Perhaps it is time for us in
> library land to approach groups like SLA, ALA, ASIS and so on and put
> together a proposal for the Advertising Council and let them develop an
> ad campaign for libraries - all kinds - and all the services available
> in them. If we want to let the world know what we do and how we do
> it, maybe this is a solution. Below is some copy from their web site
> on future campaigns.
> Commitment 2000: Raising a Better Tomorrow.
> "The Ad Council is committed to making a longer-lasting impact on
> society by helping all of our children have a better chance to achieve
> their full potential."
> The Advertising Council recently announced an initiative that will
> guide its work into the next century. Known as Commitment 2000:
> Raising a Better Tomorrow, the initiative means that all new campaigns
> accepted by the Council will focus on benefiting the health and
> well-being of children in some way.
> As part of Commitment 2000, the Council will develop multiple
> multi-year advertising campaigns that will provide Americans with
> specific action steps and preventive measures to improve the lives of
> children living in this country. Commitment campaigns will target
> parents, educators, people without children, and children themselves,
> and will address issues ranging from healthcare and education to
> family and community concerns. The Ad Council has committed to this
> approach for at least the next 10 years.
> The Board of Directors of the Ad Council decided to sharpen the
> Council's focus in an effort to make a longer-lasting impact on
> society. In announcing Commitment 2000, Time Inc. Chairman Reginald K.
> Brack, who was the Ad Council's chairman during the development of the
> initiative, said, "The problems of children are complex and require
> many different types of solutions in order to create lasting positive
> change. The consequences of failing to help children lead more
> productive lives is, in our view, the most urgent issue of our time."
> The new focus does not require a complete overhaul of Ad Council
> operations since nearly 50 percent of our current campaigns are
> consistent with Commitment 2000. Additionally, a small portion of the
> Council's docket will be reserved for campaigns that are not
> specifically focused on benefiting children but represent other
> critical issues facing society.
> According to Ruth Wooden, Ad Council President, "There are thousands
> of organizations and individuals out there working tirelessly on
> behalf of children. We want to add our unique expertise to support
> their activities."
> Assessing the long-term impact of Ad Council messages is a vital part
> of the commitment. The Council plans to measure the cumulative effect
> of all its Commitment 2000 campaigns and will issue a progress report
> each year to media and financial supporters to demonstrate how their
> contributions are helping improve the lives of children.
> Any thoughts?
> Elisa Miller "Whatever you can do or
> Institute for Scientific Information dream you can, begin it.
> 3501 Market Street Boldness has genius, power
> Philadelphia, Pa 19104 and magic in it."
> (215)386-0100 x 1395 Goethe
> emiller at isinet.com
> URL - http://www.isinet.com
More information about the Web4lib